Her name is Debbie Fulci, and she was born in an ordinary farmer in California in the 1950s. After getting married, as a housewife, facing an increasingly difficult life, she thought of creating a career of her own. But what to do? First, there is no strong capital, and second, there is no skill. So, she thought that what she was best at was freshly baked soft biscuits, so she might as well open a specialty store like this.
On the day of this idea, Debbie found a marketing expert she knew. He worked as a senior executive in a company, and he understood the market economy and was familiar with market conditions. More importantly, this expert had eaten the cookies she made and was full of praise for her cookies.
As soon as Debbie met the marketing expert, she said to him, "You have always liked the freshly baked soft biscuits I made. Now I want to put it on the market. What do you think?"
"It won't work at all. No one will buy your freshly baked soft biscuits."
After listening to the marketing expert, Debbie was a little bit unwilling to give up. He specifically consulted a lot of food experts. Most of them hadn't even listened to it, and waved their hands in unanimous opposition. She knows that the problems and difficulties they raise will be encountered by anyone who starts a business.
So Debbie thought of her family. They often eat fresh-baked soft biscuits made by themselves. They will feel more personally and will definitely understand and support her idea of opening a biscuit shop.
Unexpectedly, when my mother heard Debbie's thoughts, she said lovingly: "I don't want you to stand next to the horribly hot oven every day to sell freshly baked soft biscuits. I don't know if you can make money."
As soon as the mother-in-law heard this, she immediately raised her voice and said to Debbie, "That doesn't work at all. You've never done any business, and put this savings in your home. Once you lose your money, how can you survive?"
Debbie didn't expect that she touched her nose again in front of her family. So she found neighbors and colleagues around her, and when she met everyone, she talked about her idea of opening a biscuit shop, and wanted to ask for their opinions and suggestions. Unexpectedly, as if they had negotiated in advance, they all told her in unison that this idea was so weird that you would not succeed at all.
Later, Debbie told this idea to her best friend Wendy Marks. She thinks that even if her most loyal old friend doesn't support her, she will say something to her to comfort her. Unexpectedly, when Wendy Marks heard her, she immediately told her: "I can't imagine the success of this idea."
Faced with the skepticism cast by everyone, Debbie did not choose to give up. In August 1977, she desperately opened the first fresh-baked soft biscuits specialty store.
On the opening day, Debbie's biscuit store really did not welcome a customer. At that time, most people made their own biscuits. Even if they wanted to buy them, they always bought biscuits that were packaged and crunchy. Is it really impossible to make money if you open this kind of shop by yourself, as people say?
In extreme frustration, Debbie thought of using free tasting to attract customers. So, with a smile on her face, she brought out a large plate of biscuits from the shop and walked to the street to invite pedestrians to try. In the process of letting people try to eat for free, I would like to share the experience of making biscuits and create a warm and friendly atmosphere. Over time, people voluntarily came to her store to buy freshly baked soft biscuits, and soon there were repeat customers.
Subsequently, Debbie's biscuit specialty store has more and more customers and its scale has continued to expand. She thought of opening a chain store. From the first to the second, dozens of stores have been opened. The earliest chain store was operated by her authorized staff, and she herself focused on the quality management of biscuits. Later, her biscuit shops opened more and more, from the United States to all over the world, and has opened biscuit chains in more than 1,400 cities around the world, with an annual turnover of more than 400 million US dollars, becoming the world's largest "fresh-baked soft biscuit" The founder of the store.
In addition, the first book "A Hundred Recipes of Debbie's Kitchen" completed by Debbie himself, was printed as a book, and has sold more than 1.8 million copies so far, becoming the first recipe to enter the New York Times bestseller list. Her successful entrepreneurial journey has been praised and praised by all parties in the United States. She has won the honorary titles of "Top Ten Outstanding Women in Entrepreneurship in the United States" and other honorary titles. Therefore, she has been invited to give lectures everywhere and she has also become a well-known inspirational speaker in the United States.
This is Debbie. Believing in yourself and focusing on business is the key to success. As she often said: "As long as you think you are right, you don't need to care about others' opinions, just do your best." This may be the business way we often say.
Comments
Post a Comment