You might not believe that the success of Chiyo Chiyo, the founder of the famous Japanese moving company "Ato Moving Service Center", actually originated from an old newspaper.
Once, Takuta Chiyo took a train from Osaka to Hokkaido to visit a friend. Before getting on the train, she bought a piece of roe sushi wrapped in newspaper at the station. After the train started, Chiyo Batata, who had finished eating sushi, was about to throw away the old newspaper. Inadvertently, her eyes hurriedly glanced in the newspaper, and an unremarkable news caught her attention: The total cost of moving houses in Japan each year is about 40 billion yen, of which Osaka City has 15 billion. Yen, this is an amazing expense. Relying on a woman's instinct, Takuta Chiyo realized that with the increasing mobility of modern populations, helping people move, a humble industry, will have unlimited development potential in the future. And there is currently no professional moving company in Japan. If you develop yourself in this area, you will definitely make a lot of money. So, she set up a professional moving company with all her savings decisively.
In the beginning, the moving company of Chiyo Seotian had a very small reputation, and many people did not know that there was such a company. Tou Tian Chiyo realized that in order to attract thousands of retail investors, the company's influence must be increased. Generally speaking, advertising is the fastest way, but the company has just been established and the advertising costs are too high. She does not yet have such financial strength.
Clever Chiyo seizes the land to find another way. Paying attention to the study of customer psychology, she has keen insight that when customers contact the transportation company by phone, they often choose the company that is ranked first, and the telecommunications department is arranged according to the pinyin. Company order. According to this rule, she named her company "Ato Moving Service Center". As a result, "Ato Moving Service Center" is at the top of the phone book, and it is easy to find when searching. At the same time, Takuta Chiyo chose an eye-catching and easy-to-remember "123" as the service number for the company. As a result, more and more customers call to book moving services in advance.
In addition, according to the characteristics of the high-rise residential buildings in Japanese cities, Chiyo has customized a crane for moving. When the residents of high-rise apartments move, they only need to use a crane to transport the container to the window of the customer's house, and then they can operate it. This novel and fast moving method is very popular with customers. In addition, while moving, the "Ato Moving Service Center" also provides customers with various supporting services related to moving, such as disinfection, pest control, cleaning, changing phone numbers, and transferring children to schools. Takuta Chiyo starts from these most subtle places, thinks about what customers think, and finally stands out among the many moving companies in Japan with its high-quality service and creative business philosophy, and has grown rapidly, becoming nearly 40 in Japan. Large companies with branches and associated companies in two cities, the United States and some countries in Southeast Asia are also vying to buy her moving technology patents.
It was the inconspicuous message in the old newspaper that helped Takuten Chiyo open the door to success at first. Yes, in this world, there may be tens of thousands of people hit by apples, but Newton is the only one who finally discovered the law of universal gravitation. In fact, opportunities are fair to each of us. The key to success or failure lies in whether you can hold the opportunity tightly in your hands when it appears.
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